Automobil July 2023

The July 2023 issue of Automobil has been uploaded for your reading pleasure. As always Automobil brings you the latest automotive and industry news, association updates as well as informative articles on finance, labour, legal topics and much more. This month we bring you the latest news from Ford, Opel, Hino, Continental and Supa Quick. We also visit the Moto Mech show in East London and look back on a successful career with Pieter Haak.

NEWS

NEWS

n the last five years Mitsubishi Motors South Africa (MMSA) have put a

tremendous amount of effort into ensuring that their customer service,

customer retention and positive brand image have been improved from

their already high levels.

The result is that MMSA has been recognised as one of the star perform-

ers by Mitsubishi Motors Middle East & Africa (MMMEA) with a Platinum

award, which is the highest award given to any distributor for the period

under review. This accolade is awarded to countries competing in the parent

company’s After Sales Business Excellence

Program, which is conducted annually and

represents service excellence by MMSA and

its dealer network relative to other regions.

This latest achievement is a result of ex-

ceeding targets in After-Sales, which includes

sub-categories such as Customer Satisfac-

tion and Retention Improvement programs

as well as Spare Parts and Accessory perfor-

mance. The rewards process saw Mitsubishi

Motors SA judged on a 1000-point system that is incredibly robust and sets

the good apart from the great.

In 2021, in their first year of participation, MMSA achieved Bronze, this

was followed by Gold in 2022 and now Platinum. Such rapid improvement

in a short period of time is testament to MMSA’s approach to ‘Lifetime Cus-

tomer Loyalty’ and the extraordinary growth that MMSA has achieved over

the last few years.

Consistently high levels of performance in key areas such as Business

Revenue, Business Development, Customer

Experience and Operational Excellence saw

MMSA improve once again and walk away

with the Platinum award in 2023.

Mitsubishi are entering an extremely ex-

citing phase. The all-new Outlander has just

been launched in South Africa and locally

Mitsubishi are on the brink of an extensive

product rollout that will see the brand refresh

their entire line up in the next 12 months. 

pel has revealed a new interpretation of its iconic emblem, the

‘Blitz’, which will feature on production vehicles as early as 2024.

It will continue to form a central element of the Opel Compass,

one of the main features of the Rüsselsheim-based carmaker’s exciting

and critically acclaimed design philosophy, while simultaneously continu-

ing to sit proudly at the centre of the Opel Vizor brand face. The lightning

bolt or ‘Blitz’ in German – is closely associated with electricity and is the

ideal emblem to symbolise Opel’s approach to the era of electromobility.

The sharpened, confident new ‘Blitz’, intersects the pure

supporting ring, giving the iconic emblem a progressive,

modern look. It is positioned proudly at the centre of the

compass, which remains the key graphic design principle.

The German carmaker will gradually roll out the new

‘Blitz’ across its product portfolio in the coming years

with the first production vehicle set to sport the new

look in 2024.  

ans of the BMW M brand can look forward to

the fact that BMW M has now officially con-

firmed that with the new edition of the BMW

M5, it will be adding a Touring variant to its model

range. The perfect symbiosis of M-typical perfor-

mance, uncompromising long-distance comfort

and impressive spaciousness will experience a re-

naissance in 2024 with the new BMW M5 Touring.

Just like the future BMW M5 Sedan, the Tour-

ing variant will also feature a completely newly

developed partially electrified drive system. Its

M-typical performance characteristics as well as

the precisely tuned chassis technology refined

with innovative systems facilitate driving dynam-

ics and agility at a level unique in this vehicle class.

Evolutionary progress, development know-

how from racing and pioneering innovations in

the areas of drive, suspension, aerodynamics and

lightweight construction have shaped the his-

tory of the BMW M5. Engines with six, eight and

ten cylinders, M TwinPower Turbo technology

and high-revving characteristics, the compound

brake system with M Carbon ceramic brakes and

M xDrive four-wheel drive are just some of the

technological milestones with which this model

has repeatedly redefined top performance in a

sedan that is unconditionally suitable for every-

day use. The seventh generation of the BMW M5

takes up on this – with fascinating innovations for

an even more intense performance experience. 

Mitsubishi Motors rewarded for

exceptional sales performance

Opel unveils new Blitz emblem

BMW confirms development

of M5 Touring

www.automobil.co.za

July 2023

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