Business Fleet Africa (BFA) met recently
with Anton Falck, the new Vice President
of Hino South Africa to discuss his role
and get further insights into what lies
ahead for the company.
Falck was originally a student of
Consumer Behaviour and Marketing. But
since joining Toyota SA Motors (TSAM)
in 1987, he has done duty in several
divisions of the company.
His previous experience includes
area management, marketing commu-
nications and vehicle sales, to dealer
representation, overseeing Automark,
TSAM’s used vehicle franchise and more
recently running the Toyota Academy of
Learning.
BFA: Congratulations on your recent
appointment. What attracted you to
this role, and what are your initial goals
and objectives for the company?
Falck: I was truly honoured by Toyota
South Africa and Hino to be appointed
into this position. It is a rare opportu-
nity to head up what I believe to be an
important brand in the South African
trucking industry.
I look forward to ensuring Hino makes
a positive contribution to the South
African economy, a healthy contribution
to TSAMs prosperity, our dealer’s viability
and our customers’ transport require-
ments. So that’s going to be my job, to
make sure that we make our contribution.
BFA: Hino South Africa has been a
prominent player in the local trucking
and fleet vehicle industry for many
years. How do you plan on building
upon the company’s existing strengths
and continuing its success in the
market?
Falck: Hino YTD enjoys a market share
of 10%, achieved through our Hino
200, Hino 300 and Hino 500 range of
vehicles competing in the light, medium
and heavy commercial segments.
Current conditions are however
not in favour of these segments. The
extra-heavy segment is growing very
well, and we believe this will continue to
do so. The new Hino 700 should allow us
to compete in this growing market and
add to our contribution.
BFA: The trucking industry is under-
going significant changes with the
emergence of electric and autonomous
vehicles. What is Hino South Africa’s
strategy for embracing these techno-
logical advancements and ensuring its
fleet offerings remain competitive and
environmentally sustainable?
Falck: We are constantly seeking ways
in which to reduce emissions and
INTERVIEW
BUSINESS FLEET AFRICA | July 2023
WWW.BUSINESSFLEETAFRICA.CO.ZA
‘We are constantly
seeking ways in which
to reduce emissions
and improve the usage
experience for the
operators of our trucks.’
In conversation with
Hino SA’s Anton Falck