NEWS
ichael Humphreys has been appointed by Supa Quick as its new
managing director to lead the company in line with Bridgestone
Southern Africa’s vision of delivering accelerated social and
customer value as a sustainable solutions company. In order to achieve
this, Humphreys’ appointment seeks to establish a new management
structure that has an increased focus on distinct Bridgestone business
portfolios including the Supa-Quick franchise, its core tyre and rubber
business and its mining solutions business.
Humphreys has extensive retail and franchise experience
that he has built up over more than 20 years in this environ-
ment, which makes him ideally suited to drive Bridgestone’s
vision for Supa Quick. He transitioned from designing retail
spaces as an architect to helping brands like Spar and Eskort
improve their retail efficiencies.
“The main vision is to become the franchise brand of choice through-
out Southern Africa. One of the benefits of including all the equity stores
under our brand is that it gives us a foothold in South Africa, Namibia,
Botswana, Zambia and eSwatini. This increases our negotiating pow-
er with suppliers because we’re exponentially growing our stores to
about 230 this year. That makes us significantly bigger than the clos-
est competitor,” says Humphreys.
Humphreys concludes that he relishes the challenge of
changing the mindset of motorists to view regular main-
tenance not as a grudge purchase, but an essential pur-
chase. And that the proposition for franchisees will be
all the more attractive as Supa Quick has a dedicated and
professional team committed to helping franchisees grow
their business.
Supa Quick appoints
new managing director
issan South Africa is launching Value Advantage Parts, an initiative that
offers a carefully curated line up of parts and kits tailored to the needs of
out of warranty vehicle owners and offers a cost-effective alternative to
Nissan Genuine Parts while upholding the trusted standards for Nissan-validated
quality.
“Considering the prevailing economic challenges in South Africa, Nissan South
Africa remains committed to providing more accessible and affordable vehicle
maintenance and repair options. Value Advantage Parts address the concerns
of cost-sensitive customers without compromising on quality, durability, wear
and tear, or safety specifications,” says Ibrahim Rageh, Nissan Africa Aftersales
Director.
The range of Value Advantage Parts including essential items such as service
kits, oil filters, air filters, cabin filters, wiper blades, brake components, clutch kits,
shocks, and many more are designed to offer the best possible performance and
longevity for out of warranty Nissan vehicles, tested and validated according to
Nissan technical standards.
These parts and kits have been made available for a range of Nissan models in
South Africa, from iconic local favourites like the Almera and 1400 bakkie, to the
daily commuters like the NV350 taxi. All Value Advantage Parts are available for
over-the-counter sales, but when fitted by a participating Nissan dealer, also main-
tain a 12-month, peace-of-mind warranty.
Value Advantage Parts serve as an option between Nissan Genuine Parts and
less expensive, aftermarket parts. Nissan Genuine Parts are the same as the ones
that were fitted in the vehicle when it was manufactured, while Value Advantage
Parts are a cost-competitive alternative validated to Nissan Aftersales standards to
service out of warranty vehicles.
For more information about Value Advantage Parts and to find
your nearest Nissan dealer, visit https://www.nissan.co.za/
owners/nissan-replacement-parts/value-advantage-parts.html
Nissan South Africa introduces
value advantage parts
10
www.automobil.co.za
July 2023