Automobil May 2023

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A Driving force in South Africa’s automotive aftermarket

The Retail Motor Industry Organisation is a proactive, relevant, retail and associated motor industry organisation recognised

as the leading voice in South Africa‘s automotive after market. It serves the daily needs of its members and plays a key role

in enabling motor traders to deliver a superior service to motoring consumers. Eight Associations fall proudly under the RMI

umbrella. Inter-associational business-to-business trading is encouraged in the interests of all stakeholders.

HEaD OFFICE www.rmi.org.za

Tel: +27 11 886 6300 | Surrey Square Office Park, 330 Surrey Avenue, Ferndale, Randburg, 2194, Gauteng, P. O. Box 2940, Randburg, 2125

REGIONaL OFFICES

Central: Randburg tel: +27 11 886 6300 | KwaZulu-Natal: Durban tel: +27 31 266 7031 | Eastern Cape/Border: Port Elizabeth tel: +27 41 364 0070 | 

Western Cape: Cape Town tel: +27 21 939 9440 | Free State / Northern Cape: Bloemfontein tel: +27 51 430 3294

SaPRa – South African Petroleum

Retailers’ Association

SAPRA represents the interests of all petroleum retailers in

South Africa. Its aim is to improve growth and profitability

for the investor. SAPRA plays an important role in tracking

global and local trends that affect sustainability and help

retailers remain relevant in an ever-changing business

environment. Retailers voice concerns through one of

the seven regional chairs strategically located around

the country, into a National Executive Committee (NEC),

where strategy and solutions are developed. This bottom

up approach is a fundamental SAPRA imperative.

SaMBRa – South African Motor Body

Repairers’ Association

SAMBRA is the pre-eminent motor body repair association in

South Africa representing the majority of accredited motor body

repairers. SAMBRA’s grading system, which was introduced over

30 years ago, regulates repairer standards in the motor body repair

industry in South Africa and instils confidence in consumers and

industry stakeholders alike. The Association works in close collab-

oration with various key industry stakeholders including Insurers,

Original Equipment Suppliers, paint and equipment suppliers, the

labour department and trade unions, as well as related SETAs – to

maintain industry sustainability and development. It ensures the

provision of technical and business management skills training in

order for members to meet the demands of the industry.

TEPa – Tyre, Equipment, Parts Association

TEPA represents tyre dealers; garage/workshop equipment and

tool importers and distributors; auto part wholesalers, retailers

and independent operators in the aftermarket motor parts

industry as well as manufacturers and importers of parts for

the automotive aftermarket. The members of TEPA represent,

promote, sell and endorse the use of legitimate, bona fide,

quality branded products. TEPA members also export parts,

equipment and components into Africa and other countries in

the world. TEPA encourages at all times inter-associational RMI

business-to-business trading, intent on strengthening the RMI

Organisation as a whole. TEPA is seen as the mark of integrity

and fair trade for the consumer, the business operator and the

government. The Association is the legitimate voice of the tyre,

equipment, and parts industry in South Africa and is positioned

as an intermediary between government, business, and the

consumer.

VTa – Vehicle Testing Association

The VTA represents private vehicle testing stations that are

committed to operating within the law in accordance with the

Road Traffic Act and the relevant SANS standards. In this highly

regulated environment, the association represents the interests

of its members at government level working groups and is

committed to enhancing the reputation of the industry in all the

spheres.

aRa – Automotive Remanufacturers’ Association

ARA represents the remanufacturing trade sector. This includes

component remanufacturers involved in safety-critical compo-

nents, inclusive of but not limited to vehicle cooling, turbocharger

and braking systems; automotive engineers who machine and

remanufacture engine components by way of expert engineering

– ultimately rebuilding engines to its original specifications; and

specialists in the repair, servicing and remanufacturing of diesel

fuel injection systems fitted to diesel engines in earth moving

equipment, highway trucks, stationary engines and passenger

vehicles. ARA promotes the responsible reuse of remanufactured

engine components for a ‘greener’ environment (carbon foot-

print). Its members are dedicated to providing consumers with

only the best of advice, finest service delivery, and highest quality

workmanship.

NaDa – National Automobile Dealers’ Association

NADA represents the interests of business people who own or

operate new motor vehicle and motorcycle franchise dealerships

and qualifying used motor vehicle and motorcycle outlets. NADA

is committed to the image enhancement of the retail motor busi-

ness, facilitating the interface between dealers and OEMs; import-

ers and distributors; building relationships between dealers and

customers and bringing relevant industry issues to the attention of

government. NADA is the respected voice on all matters relating to

motor vehicle and motorcycle dealer business.

MIWa – Motor Industry Workshop Association

MIWA, the Independent Workshop Association, representing

general repairs, auto electrical; air conditioning; accessories and

fitment as well as transmission and driveline workshops strives

to remain ahead of the ever-changing technologies and best

practices of the aftermarket motor industry. MIWA encourages

members to support inter-associational, business-to-business

trading with a view to strengthen the RMI. MIWA remains the

leading resource for members ensuring continued relevance

and sustainability.

SaVaBa – South African Vehicle and

Bodybuilders’ Association

SAVABA members are professional, certified and regulated

vehicle body builders in South Africa who manufacture

commercial vehicle body applications (tanker, coal, refrigerated

trucks and trailers) and bus bodies (commuter and tourist

type). Members manufacture using the latest equipment and

highly trained staff to ensure strict compliance with NRCS

regulations; SABS standards and all other legal specifications

and requirements.

CONSTITUENT ASSOCIATIONS

NEWS

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OCTOBER 2022

WWW.AUTOMOBIL.CO.ZA

THE DEEPEST BUSINESS REACH INTO THE SA RETAIL MOTOR INDUSTRY

HIGHLIGHTS FROM

AUTOMECHANIKA FRANKFURT

BUILDING TAILORED SOLUTIONS

FOR THE TRANSPORT INDUSTRY

47 YEARS OF CHANGING GEARS

NOVEMBER 2022

WWW.AUTOMOBIL.CO.ZA

THE DEEPEST BUSINESS REACH INTO THE SA RETAIL MOTOR INDUSTRY

TEPA: GIVING TYRE DEALERS A VOICE

LAYING THE FOUNDATIONS FOR THE RMI

TOYOTA 2000GT RESTORED

DECEMBER 2022

WWW.AUTOMOBIL.CO.ZA

THE DEEPEST BUSINESS REACH INTO THE SA RETAIL MOTOR INDUSTRY

TRANSFORMATION BEGINS

WITH THE YOUTH OF TODAY

IS THERE A FUTURE FOR

FUEL-CELL VEHICLES?

MOTOR INDUSTRY RECOVERS

DURING THIRD QUARTER

JANUARY 2023

WWW.AUTOMOBIL.CO.ZA

THE DEEPEST BUSINESS REACH INTO THE SA RETAIL MOTOR INDUSTRY

A 2023 ECONOMIC

OUTLOOK

LOOKING BACK.

LOOKING AHEAD

STAYING RELEVANT

IN AN EVOLVING

INDUSTRY

utomotive dealerships will not disappear

anytime soon, despite the increasing

trend of researching and buying vehicles

online. This emerged during an inaugural thought

leadership roundtable discussion, organised by

NAAMSA, last month.

While the roundtable’s panellists, which in-

cluded Autotrader’s CEO George Mienie, agreed

that the digital age has transformed the way

people shop, they argued there are several com-

pelling reasons why brick-and-mortar car deal-

erships will continue to play a crucial role in the

South African automotive industry.

Firstly, it was pointed out that the process

of buying a car is inherently different from pur-

chasing other consumer goods. “A vehicle is a

significant investment, often the second-largest

purchase a person makes after buying a home. As

a result, the decision-making process becomes

more complex and demands a higher level of

trust and confidence,” said Minnie.

“Physical dealerships provide an opportunity

for potential buyers to interact with knowledge-

able sales representatives, ask questions, and

receive personalised guidance. The personal

touch is invaluable in establishing trust and cul-

tivating long-term customer relationships,” he

elaborated.

Minnie added that test driving a car remains a

critical aspect of the car buying process. “While

online research can provide a wealth of infor-

mation about a vehicle’s specifications, features,

and reviews, there is no substitute for experienc-

ing a car first hand.

Physical dealerships allow customers to see,

touch, and test drive vehicles before making a

decision. This ensures that buyers are confident

in their choice and satisfied with their purchase.

Moreover, the automotive industry is not ex-

empt from the requirement for post-purchase

support and services. And car owners require

regular maintenance, repairs, and access to

authentic parts and accessories, too. Physical

dealerships serve as hubs for essential services,

providing customers with a convenient and reli-

able source of support throughout the lifespan of

their vehicle.

Even Tesla, a disruptive company that has

revolutionised the electric vehicle market, un-

derstands the importance of physical retail loca-

tions. While Tesla has embraced online sales and

direct-to-consumer distribution, its showrooms

and service centres are strategically located in

high-traffic areas. They provide potential buyers

with the opportunities to experience their vehi-

cles first hand, while also allowing existing own-

ers to access expert service and support.

This hybrid approach demonstrates that even

the most innovative companies recognise the

enduring relevance of physical dealerships in the

automotive industry.

“So, while the digital age has undoubtedly

transformed the way we research and purchase

cars, traditional dealerships will remain crucial in

the automotive industry. The unique nature of

the car buying process, the importance of test

drives, and the need for ongoing support and

services all contribute to the enduring relevance

of physical car dealerships.

“As exemplified by Tesla, a successful automo-

tive business model is likely to involve a combina-

tion of online and offline strategies. This ensures

that customers receive the best possible experi-

ence throughout their car ownership journey,”

concluded Mienie.

NAAMSA will hold three more roundtable dis-

cussions on various topics that are crucial to the

automotive industry throughout the year. 

Dealerships are here to stay

www.automobil.co.za

May 2023

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